Previously, pickups sold in Europe had been mostly cramped, noisy and uncomfortable but Nissan increased passenger space and added upscale features including satellite navigation, climate control and leather seats on top-end models. The model was built on the same chassis as the Pathfinder SUV, which was also sold in Europe.
The second-generation Navara was a success and Nissan regularly challenged the top-selling Mitsubishi L200 in Europe on sales.
The current-generation Navara launched in 2014 updated the same ‘lifestyle’ formula but this time Nissan teamed up with alliance partner Renault and Mercedes-Benz to help boost the scale of its European manufacturing operations.
Nissan produced the Renault Alaskan and Mercedes X-Class based on the Navara from 2017 at the Barcelona plant, but hopes that the models could boost the pickup market in Europe were dashed by sluggish sales for both.
The predicted rise in demand for pickups failed to materialize, leaving Toyota and Ford as the only manufacturers selling models in significant numbers.
Ford will also build a version of its new Ranger pickup for Volkswagen, allowing VW to reintroduce the Amarok pickup to the European market next year.