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Jul
2021
14

The Petersen Museum Is Offering $25,000 to One Female-Owned Automotive Business

Parker is a mother, too, and sees the chance to create change for her two daughters and other women coming up through the professional world.

“I think the Petersen is visionary in what they’re doing and driving toward reaching parity in the automotive industry,” Parker says. “There are a lot of women out there who are creative, innovative, smart, and scrappy and have everything they need to make huge contributions except for financial backing. Only two percent of all venture capital goes to women-owned businesses, so there is a gap. It was nudging up slightly, and in 2020 it dropped and started heading the wrong direction, partly because women took the brunt of the home-based challenges.”

The committee is accepting applications until July 31, and includes not just the financial backing and mentorship but an office inside the Petersen and access to all the contacts and resources the Petersen has to offer. Applicants can own a business that touches automotive in wide ways, like aftermarket vehicle accessories, driving-related apparel, transport and delivery. Potential mentees must be a southern California-based company for 2021, although Lassek says they hope to grow the program nationwide.

“Having access to those who have paved the path and are further along is really remarkably valuable,” Parker says. “This is a game changer.” 

Got a tip? Send the writer a note: kristin.shaw@thedrive.com

Jul
2021
4

Volkswagen Electric Cars Showcased at the Petersen

Looks like the future is going to be all-electric, and the Petersen Automotive Museum is celebrating it with their exhibit, “Building an Electric Future: The Technology of Today for the Vehicles of Tomorrow.”

While that title isn’t exactly spot-on—sounds like we’ll have outdated technology in the future—the exhibit itself is pretty cool. Actually, the Petersen has had some sort of Cars of Tomorrow-type exhibit its whole existence, from the day the museum first opened in 1994. Those cars have included everything from whacky, university-built solar cars for the World Solar Challenge race to steam cars and early electrics.

“We endeavor to do two things, learn from the past and become inspired for the future,” said Petersen Museum chief historian Leslie Kendall. “With electric cars, we’ve done both of those things.”

The museum has a 1901 Detroit Electric car that it exhibits to remind people how long EVs have been a thing.

“A lot of people had no idea that there were electric cars before the present day,” Kendall said. “They had absolutely no idea. And they find it very, very interesting that the application of that technology is being reinvigorated in so many amazing ways.”

With what one can only assume was a big infusion of Deutschmarks from VW, a lot of the exhibit features VW EVs, from the e-Golf to the ID.R that obliterated the record at Pikes Peak just a few years ago. There’s even a VW ID. Buzz microbus concept, the original yellow one, on hand. The latest addition is the ID.4 crossover, which rides on Volkswagen’s all-electric MEB architecture. And it’s not just any ID.4; it’s the off-road concept that recently completed the NORRA Mexican 1000 off-road race.

“‘Building an Electric Future’ gives a behind the scenes look at making the new age of electric and autonomous mobility happen,” said Klaus Zyciora, head of design at Volkswagen Group. “It shows varying perspectives from the point of view of the designer, the manufacturer, and the consumer.”

“The ‘Building an Electric Future’ exhibit is a prime example of the future of mobility through the eyes of the world’s largest automobile manufacturer,” said Petersen Executive Director Terry L. Karges. “We are proud to present this exhibit with Volkswagen and ignite a conversation about the impact of an electrified future. We hope it inspires museum guests to think critically about the cars of tomorrow and the challenges manufacturers are facing to design them.”

Volkswagen notes that “Building an Electric Future” is the feature installation under the “Driving Toward Tomorrow” series of exhibits at the Petersen. The series addresses the automobile industry’s current work on the future of transportation design and displays actual concept vehicles being developed by a global selection of automobile manufacturers.

If you’ve had the chance to spend time at the Petersen Museum, what’s been your favorite exhibit? Share in the comments below.

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Apr
2020
20

Got Bored Kids at Home? Check out the Petersen Automotive Museum’s Free Streams and Activities

In Los Angeles, the Petersen Automotive Museum is a go-to destination for us staffers at Automobile, and there isn’t one of us who hasn’t wiled away an afternoon there immersed in all it has to offer. While the museum is understandably closed until at least the end of March, it hasn’t taken long for it to begin a schedule of live streaming events and other educational activities from its avant garde headquarters in downtown Los Angeles, all offered for free on its website.

If you have bored kids at home, you’re in luck. The events are mostly geared toward children, though no doubt parents will enjoy following along as well. So far, the schedule is as follows (all times are PST):

  • Tuesday, March 17, 10 a.m. – Force and Motion
    • Cars are about motion. While it may seem simple to press a pedal and move forward, there are dozens of forces interacting that must be balanced to produce motion. From Newton’s laws to different types of energy, students will learn the simple physics behind the automobile.
  • Tuesday, March 17, 1 p.m. – Balloon Cars
    • For a car to move, a force must be applied. Students will explore propulsion and Newton’s Third Law of Motion by making their own balloon cars.
  • Wednesday, March 18, 10 a.m. – History of the Car
    • Cars have been in existence for more than a century (or longer, depending on when you start counting). Join the Petersen as it explores the evolution of the automobile.
  • Wednesday, March 18, 1 p.m. – License Plates
    • License plates identify vehicles as properly registered with the state, but may also serve as a canvas. Students will create their own license plates and decorate them to show off something about their home state.
  • Thursday, March 19, 10 a.m. – Storytime Featuring “Go, Dog, Go!” By P.D. Eastman
    • Students will read the beloved tale about dogs and their cars.
  • Thursday, March 19, 1 p.m. – Animal Cars 
    • Students will make a car of their favorite animal with materials found around the house.
  • Friday, March 20, 10 a.m. – Design Process
    • Utilizing the car, students will explore how things go from idea to finished product.
  • Friday, March 20, 1 p.m. – Car Models
    • A critical part of automotive design is creating a model. Students will create car models to show how the modeling process can help to explore design choices.
    • Future lessons will cover propulsion, aerodynamics, racing and a host of other topics.

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Also, head to the Petersen Automotive Museum’s Online Education area. There, kids can download and