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Uber to buy logistics company Transplace for $2.25 billion In 2040, You May Drive a Car That Looks Like This Michigan man pleads guilty to crashing into, killing bicycle-riding teenager Lightyear One to be manufactured in Finland by Valmet Automotive Vehicle submerged in Colorado pool inspires perfect response from local police The scorching hot used car market may finally be cooling off Chippewa Falls man helps others one bicycle at a time Penske Automotive Group and Cox Automotive Debut Automated Platform for Retailing Used Vehicles DC police ask for help to ID vehicle used in shooting death of 6-year-old EV Stocks Could Fly This Summer

Roll on: Curbside Bicycles brings tune-ups to a curb near you | Local News

“That way, my marketing is completely targeted. It’s coming from a trusted source: a neighbor, rather than myself, who’s a random person. And it’s 100% free,” Oestreich said. “I don’t know of any other marketing technique that checks those boxes.”

Oestreich doesn’t set hours for the pop-up, but usually stops taking customers when he hits 15 bikes and calls it quits when the last bike is done. Each tune-up costs $75. Replacing things like inner tubes and chains costs extra. More than that and it’s a job for someone else.

“If your bike is falling apart and it needs all sorts of replacements, I don’t do that,” Oestreich said. He specializes in speedy, nearby service for everyone from the occasional weekend rider to daily bike commuters. 

It’s the perfect business model for the pandemic, he said. The business is entirely outside, with little customer contact required. And by traveling to residential neighborhoods, he meets customers where they are — which at the peak of the pandemic was mostly at home. 

New year, new neighborhoods

By the time Orangetheory offered Oestreich his job back, he turned them down.

Curbside Bicycles “fully supports me,” he said. “I feel super fortunate. The fact that the pandemic was a boon to me is kind of an amazing phenomenon.”