Vehicle wraps are a very popular design product for small businesses. The side of their vehicles is a great advertising space that will be seen by many people. It’s basically a mobile billboard with ad space that a business owner only has to pay for once.
Many vehicle wraps are made of large, printed vinyl stickers that are applied to the surface of the vehicle. However, designing these effective ads can be a little complex. Any designer who decides to undertake a vehicle wrap project should at least be at an intermediate skill level with standard graphic design programs and do their research before they jump into it.
Below, we’ll discuss the basic process for designing print-ready vehicle wrap files and how to deliver them to your client. Let’s get started.
1. Gather information
Before you even start designing anything, you need to obtain an accurate template. It’s crucial to create the designs on an accurate template file of your client’s vehicle in order to be able to create a design that is to scale and as print-ready as possible. Vehicle wrap files can be large and complex and some vehicle wrap printers will charge your client up to $75/hour or $250 total for any fixes.
Ideally, your client will provide you with template files of the the car’s blueprint up front. If not, they can purchase them for you at car blueprint templates websites like this one or ask their vehicle wrap printer to provide them with one. Please note that templates files purchased online will not always be 100% accurate, since each vehicle may have slight irregularities on the surface.
Next, find out which vehicle printing company the client is using and what their specifications are. Each vehicle wrap printing company may have different file requirements or printing processes, so it’s important to gather as much information as possible before you even start designing.
Lastly, ask your client to provide you with high quality photos of their vehicle and to let you know which car model it is. Ask if there any irregularities on the cars surface that may be different than existing templates.
2. Gather inspiration
Now that you have all the technical information ready to go, it’s time to start thinking about how to turn your client’s vehicle wrap dream into a reality! Let’s assume that they already have a logo and advertising copy ready to go. You should be asking them about what type of vehicle wrap designs they like.
While it’s not recommended, many clients love photos in the vehicle wrap design. If that’s what they want, very high resolution images need to be obtained and purchased. You’ll need to agree on a budget for stock photos.
It’s always a good idea to keep a vehicle wrap design simple, especially if it’s an ad for your client’s business. Your client’s vehicle may be going 65mph on the freeway, so you’ll need to make sure that the brand’s message can be read in