America’s automotive passion is proving as relentless and innovative as its technological initiative, as evidenced by the transformation of the traditional Father’s Day Rodeo Drive Concours d’Elegance into the inaugural Beverly Hills Tour d’Elegance yesterday, June 20.
By turning the usual static display of automotive treasures into a moving display of automotive art, the integrity of the Father’s Day tradition was maintained with a view to returning to the Rodeo Drive Concours in 2022.
“The Tour allowed us to find a socially distanced alternative to the much-loved Concours and reconnect with the community after an incredibly trying year, all while supporting our local first responders,” said event founder Bruce Meyer.
The parade began at the Petersen Automotive Museum, traveling up Wilshire Boulevard, through Beverly Hills, up Beverly Drive to the Beverly Hills Hotel and down Rodeo Drive.
The special event benefited both the Beverly Hills Police Officers Association and the Beverly Hills Firefighters’ Association, non-profit charities that provide assistance to first responders injured in the line of duty, maintain scholarship funds for their children and provide other support.